Information and content, you provide. We collect the content, communications, and other information you provide when you use our Products, including when you sign up for an account, create or share content and message or communicate with others. This can include information in or about the content that you provide (e.g. metadata), such as the location of a photo or the date a file was created.
Networks and connections. We collect information about the people, Pages, accounts, hashtags and groups that you are connected to and how you interact with them across our Products, such as people you communicate with the most or groups that you are part of.
Your usage. We collect information about how you use our Products, such as the types of content that you view or engage with, the features you use, the actions you take, the people or accounts you interact with and the time, frequency and duration of your activities.
Things others do and information that they provide about you. We also receive and analyze content, communications, and information that other people provide when they use our Products. This can include information about you, such as when others share or comment on a photo of you, send a message to you or upload, sync or import your contact information.
As described below, we collect information from and about the computers, phones, connected TVs and other web-connected devices you use that integrate with our Products, and we combine this information across different devices you use. For example, we use information collected about your use of our Products on your phone to better personalize the content (including ads) or features that you see when you use our Products on another device, such as your laptop or tablet, or to measure whether you took an action in response to an ad that we showed you on your phone on a different device.
How do we use personal information?
We use the information that we have (subject to choices you make) as described below, and to provide and support the FREELY SOCIAL Products and related services described in the FREELY SOCIAL Terms Here’s how:
Provide, personalize and improve our Products. We use the information that we have to deliver our Products, including to personalize features and content and make suggestions for you (such as groups or events you may be interested in or topics you may want to follow) on and off our Products. To create personalized Products that are unique and relevant to you, we use your connections, preferences, interests and activities based on the data that we collect and learn from you and others (including any data with special protections you choose to provide); how you use and interact with our Products; and the people, places or things that you’re connected to and interested in on and off our Products. Learn more about how we use information about you to personalize your FREELY SOCIAL experience, including features, content and recommendations in FREELY SOCIAL Products; you can also learn more about how we choose the ads that you see.
- Information across FREELY SOCIAL Products and devices: We connect information about your activities on different FREELY SOCIAL Products and devices to provide a more tailored and consistent experience on all FREELY SOCIAL Products that you use, wherever you use them. For example, we can suggest that you join a group on FREELY SOCIAL that includes people you follow on Instagram or communicate with using Messenger. We can also make your experience more seamless, for example, by automatically filling in your registration information (such as your phone number) from one FREELY SOCIAL Product when you sign up for an account on a different Product.
- Location-related information: We use location-related information – such as your current location, where you live, the places you like to go, and the businesses and people you’re near – to provide, personalize and improve our Products, including ads, for you and others. Location-related information can be based on things such as precise device location (if you’ve allowed us to collect it), IP addresses and information from your and others’ use of FREELY SOCIAL Products (such as check-ins or events you attend).
- Product research and development: We use the information we must develop, test and improve our Products, including by conducting surveys and research, and testing and troubleshooting new products and features.
- Face recognition: If you have it turned on, we use face recognition technology to recognize you in photos, videos and camera experiences. The face recognition templates that we create may constitute data with special protections under the laws of your country. Learn more about how we use face recognition technology or control our use of this technology in FREELY SOCIAL settings. If we introduce face recognition technology to your Instagram experience, we will let you know first, and you will have control over whether we use this technology for you.
- Ads and other sponsored content: We use the information we have about you – including information about your interests, actions and connections – to select and personalize ads, offers and other sponsored content that we show you.
Provide measurement, analytics and other business services. We use the information that we have (including your activity off our Products, such as the websites that you visit and ads you see) to help advertisers and other partners measure the effectiveness and distribution of their ads and services, and understand the types of people who use their services and how people interact with their websites, apps and services. Learn how we share information with these partners.
Promote safety, integrity and security. We use the information that we have to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, maintain the integrity of our Products, and promote safety and security on and off FREELY SOCIAL Products. For example, we use data that we have to investigate suspicious activity or violations of our Terms or Policies, or to detect when someone needs help. To learn more, visit the FREELY SOCIAL Security Help Centre and Instagram Security Tips.
Communicate with you. We use the information that we have to send you marketing communications, communicate with you about our Products and let you know about our Policies and Terms. We also use your information to respond to you when you contact us.
What legal basis do we have for processing your personal data?
We access, preserve and share your information with regulators, law enforcement or others:
In response to a legal request (e.g. a search warrant, court order or subpoena) if we have a good-faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States when we have a good-faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction and is consistent with internationally recognized standards. When we have a good-faith belief that it is necessary to: detect, prevent and address fraud, unauthorized use of the Products, violations of our Terms or Policies, or other harmful or illegal activity; to protect ourselves (including our rights, property or Products), you or others, including as part of investigations or regulatory enquiries; or to prevent death or imminent bodily harm. For example, if relevant, we exchange information with third-party partners about the reliability of your account to prevent fraud, abuse and other harmful activity on and off our Products.
Information that we receive about you (including financial transaction data related to purchases made with FREELY SOCIAL) can be accessed and preserved for an extended period when it is the subject of a legal request or obligation, governmental investigation or investigations of possible violations of our Terms or Policies, or otherwise to prevent harm. We also retain information from accounts disabled for term violations for at least a year to prevent repeat abuse or other term violations.
When do we share personal data?
People and accounts that you share and communicate with
When you share and communicate using our Products, you choose the audience for what you share. For example, when you post on FREELY SOCIAL, you select the audience for the post, such as a group, all of your friends, the public or a customized list of people. Similarly, when you use Messenger or Instagram to communicate with people or businesses, those people and businesses can see the content you send. Your network can also see actions that you have taken on our Products, including engagement with ads and sponsored content. We also let other accounts see who has viewed their FREELY SOCIAL or Instagram Stories.
Public information can be seen by anyone, on or off our Products, including if they don’t have an account. This includes your Instagram username, any information you share with a public audience, information in your public profile on FREELY SOCIAL, and content you share on a FREELY SOCIAL Page, public Instagram account or any other public forum, such as FREELY SOCIAL Marketplace. You, other people using FREELY SOCIAL and Instagram, and we can provide access to or send public information to anyone on or off our Products, including in other FREELY SOCIAL Company Products, in search results or through tools and APIs. Public information can also be seen, accessed, reshared or downloaded through third-party services such as search engines, APIs and offline media such as TV, and by apps, websites and other services that integrate with our Products.
Content that others share or reshare about you.
You should consider who you choose to share with, because people who can see your activity on our Products can choose to share it with others on and off our Products, including people and businesses outside the audience that you shared with. For example, when you share a post or send a message to specific friends or accounts, they can download, screenshot or reshare that content to others across or off our Products, in person or in virtual reality experiences such as FREELY SOCIAL Spaces. Also, when you comment on someone else’s post or react to their content, your comment or reaction is visible to anyone who can see the other person’s content, and that person can change the audience later.
People can also use our Products to create and share content about you with the audience they choose. For example, people can share a photo of you in a story or mention, tag you at a location in a post or share information about you in their posts or messages. If you are uncomfortable with what others have shared about you on our Products, you can learn how to report the content.
Information about your active status or presence on our Products.
People in your networks can see signals telling them whether you are active on our Products, including whether you are currently active on Instagram, Messenger or FREELY SOCIAL, or when you last used our Products.
Apps, websites and third-party integrations on or using our Products.
When you choose to use third-party apps, websites or other services that use, or are integrated with, our Products, they can receive information about what you post or share. For example, when you play a game with your FREELY SOCIAL friends or use a FREELY SOCIAL Comment or Share button on a website, the game developer or website can receive information about your activities in the game or receive a comment or link that you share from the website on FREELY SOCIAL. Also, when you download or use such third-party services, they can access your public profile on FREELY SOCIAL, and any information that you share with them. Apps and websites that you use may receive your list of FREELY SOCIAL friends if you choose to share it with them. But apps and websites that you use will not be able to receive any other information about your FREELY SOCIAL friends from you, or information about any of your Instagram followers (although your friends and followers may, of course, choose to share this information themselves). Information collected by these third-party services is subject to their own terms and policies, not this one.
Devices and operating systems providing native versions of FREELY SOCIAL and Instagram (i.e. where we have not developed our own first-party apps) will have access to all information that you choose to share with them, including information that your friends share with you, so they can provide our core functionality to you.
Note: We are in the process of restricting developers’ data access even further to help prevent abuse. For example, we will remove developers’ access to your FREELY SOCIAL and Instagram data if you haven’t used their app in three months, and we are changing login, so that in the next version, we will reduce the data that an app can request without app review to include only name, Instagram username and bio, profile photo and email address. Requesting any other data will require our approval.
New owner. If the ownership or control of all or part of our Products or their assets changes, we may transfer your information to the new owner.
How can I manage information about me?
We provide you with the ability to access, rectify, port and delete your data.
We store data until it is no longer necessary to provide our services and FREELY SOCIAL Products or until your account is deleted – whichever comes first. This is a case-by-case determination that depends on things such as the nature of the data, why it is collected and processed, and relevant legal or operational retention needs. For example, when you search for something on FREELY SOCIAL, you can access and delete that query from within your search history at any time, but the log of that search is deleted after six months. If you submit a copy of your valid photo ID for account verification purposes, we delete that copy 30 days after submission. Learn more about deletion of content that you have shared and cookie data obtained through social plugins.
When you delete your account, we delete things that you have posted, such as your photos and status updates, and you won’t be able to recover this information later. Information that others have shared about you isn’t part of your account and won’t be deleted. If you don’t want to delete your account but want to temporarily stop using the Products, you can deactivate your account instead.
Cookies are small pieces of text used to store information on web browsers. Cookies are used to store and receive identifiers and other information on computers, phones and other devices. Other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, are used for similar purposes. In this policy, we refer to all of these technologies as “cookies.”
Security, site and product integrity
Date of last revision: 9/24/2020